Email Copywriting Tips From a Yoda

"Once upon a time there was an email marketer who wrote long thoughtful email copywriting, but no one stopped to read or respond. One day a Yoda came to visit this distraught copywriter and offered an answer to her writing problems. Yoda said: Dear Email Copywriter: Love yourself, lighten up and have a sense of humor, because only then will readers be attracted to the joy, humor and kindness that emanates from your copy."

Maybe that is rule number one about email copywriting--have a good time. Inspire. Be positive. Lead gently and kindly. Make your reader feel good, alive and excited about you, your product and service. See what you can learn about this from the Internet Marketing Retirement plan. No need to take too seriously your duty to share helpful information and teach everything you know. Go ahead, tip toe through the tulips with a little Shakespeare on your mind, and remember the following:

* Be professional. Read and re-read your emails before hitting “Send.”
* Clean up typos, funny wording and mistakes.
* Get permission from recipients to email them by using double sign-ins.
* Make your email copywriting different, unique and better than your competitors.
* Learn and use web tool analytics to test and make your copy better.
* Offer quality freebies.
* Tell great stories.
* Pay attention to your headlines (subject lines).

You want to inspire, uplift and make people feel good, and you also want to write worthwhile and profound material. That can be a tall order. The fact of the matter is sometimes the job stumps us and all we can do is sit and stare at our computer with nothing to say. The Internet Marketing Retirement plan has tips on jump starting email writing and marketing as well. Here are some ideas for topics to write about in emails:

* Interview an employee or an executive in your business.
* Re-purpose content from a seminar.
* Write about an event, teleseminar or e-course you participated in.
* Write a How-To email.
* Tell a personal story.
* Find the top 10 hot topics on eBay.
* Talk about the benefits of social networking with Twitter or Squidoo.
* Give tips on ecommerce technology or automation tools.

But mostly remember to lighten up, enjoy yourself and entertain your reader. The Internet Marketing Retirement plan is a down-to-earth practical guide that includes email marketing instruction. You can begin by learning to write with a conversational tone. Talk to the internet community as if you were talking to a child with a short attention span who wants to be entertained and who will hang on every word of your email copywriting.